A couple things.

"You can't blame businessmen for doing their business, but you can surely blame them for these PR tactics resulting in no real benefit."

I can blame them for doing their business if it is extractive, if it harms people or the planet. Using untruths and making unfulfilled promises deserves punishment. The full cost of extractive and damaging business must be paid and not with empty promises.

"As long as exploitation is profitable, it will continue."

There is a solution to that, it is in my last paragraph, "the full cost of extractive and damaging business must be paid" Not all exploitation is negative, if any damage is repaired and benefits are accrued let it continue. If you pump oil but sequester an amount of carbon to offset the pollution that oil and its production and distribution generates and you clean up any other related environmental damage you should be allowed to continue pumping oil. If the oil company does not do those things then they are actually stealing from all of us.

This is mostly generational theft. We have for centuries been passing the burden of our theft driven consumption on to the next generation. I don't doubt that we will continue to steal from the future for a few more generations until the process becomes more obviously bankrupt.

Governments and families running financial deficits, business and countries depleting scarce resources, almost everyone everywhere polluting the environment, increasing numbers of species extinctions and species threatened with extinction.

TEK